Khronos Launches 3D Commerce Viewer Certification Program

Consistent display of virtual products across multiple platforms increases consumer confidence and reduces returns; Multiple viewers in the pipeline to be certified.

Today, The Khronos Group, an open consortium of industry-leading companies creating graphics and compute interoperability standards, announces the release of the 3D Commerce Viewer Certification Program. 3D viewers are software engines that enable users to display and interact with 3D models. Viewers are used by retailers, social media sites, and brands to create experiences on e-commerce storefronts, search engines, ad platforms, and native applications. The Viewer Certification Program enables 3D viewers across the industry to demonstrate that they can accurately and consistently display 3D products, clearing the way for reliable 3D and AR-powered shopping across multiple platforms and devices. Amazon, Babylon.js, CGTrader, Emersya, Epic Games (Unreal Engine), Facebook (Spark AR), Google (<model-viewer> & Scene Viewer), Samsung (Internet Browser on Android), SketchFab, Unity, and UX3D (Gestaltor) have begun the process of certifying their viewers under this new program.
Previously, when artists and brands created digital products, they had no guarantee that they would appear consistently on different platforms. A 3D asset, such as a piece of furniture, is created independently from the 3D viewer used to build a consumer experience, and which viewer is used can have a major impact on what the consumer sees. Even with identical viewer settings, a chair might have looked very different in an e-commerce product listing versus a digital ad using a different viewer.
The Khronos 3D Commerce Viewer Certification Program is open to any organization that wishes to certify that their viewers are capable of accurately displaying 3D assets used in e-commerce. In order to become certified, vendors must demonstrate that a 3D asset will look the same in their viewer versus another certified viewer. Potential Certificants use a publicly available test package containing glTF assets to generate test images. The Khronos 3D Commerce Working Group reviews these images, using the Khronos glTF Sample Viewer as a baseline. Organizations sign a Certification Agreement and pay an annual Certification Program Fee ($1,500 for Khronos members, $2,500 for non-members) to make an unlimited number of submissions.
Successfully reviewed submissions and viewers will be added to a public Certification Registry. Certificants can use the 3D Commerce Certified trademark in association with their certified viewers. The Khronos Group is calling upon viewers and tool vendors across the 3D ecosystem to join the growing list of organizations in the pipeline to be certified.

Full details and submission resources can be found on the Khronos Viewer Certification website. To learn more about how Khronos is working to grow the 3D asset ecosystem, visit the 3D Commerce page on the Khronos Group website. Any organization can also join Khronos and participate in the 3D Commerce and 3D Formats working groups to shape the future of 3D on the web and beyond.

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