Today, The Khronos Group, an open consortium of industry-leading companies creating graphics and compute interoperability standards, announces the release of the 3D Commerce Viewer Certification Program. 3D viewers are software engines that enable users to display and interact with 3D models. Viewers are used by retailers, social media sites, and brands to create experiences on e-commerce storefronts, search engines, ad platforms, and native applications. The Viewer Certification Program enables 3D viewers across the industry to demonstrate that they can accurately and consistently display 3D products, clearing the way for reliable 3D and AR-powered shopping across multiple platforms and devices. Amazon, Babylon.js, CGTrader, Emersya, Epic Games (Unreal Engine), Facebook (Spark AR), Google (<model-viewer> & Scene Viewer), Samsung (Internet Browser on Android), SketchFab, Unity, and UX3D (Gestaltor) have begun the process of certifying their viewers under this new program.
Previously, when artists and brands created digital products, they had no guarantee that they would appear consistently on different platforms. A 3D asset, such as a piece of furniture, is created independently from the 3D viewer used to build a consumer experience, and which viewer is used can have a major impact on what the consumer sees. Even with identical viewer settings, a chair might have looked very different in an e-commerce product listing versus a digital ad using a different viewer.