Electronic Arts' CEO has seemingly embraced NFTs.

NFTs and other blockchain-related things have been a subject of controversy for at least a couple of months now. Some companies embrace them, like Epic Games, for example, some outright forbid them, as Valve did, banning all things blockchain from its platform, others just keep their distance and wait. Andrew Wilson, the CEO of Electronic Arts, had seemingly joined the former, calling NFTs and play-to-earn games an "important part about the future of the industry", but added, "it's still early to figure out how that's going to work".

"I think that in the context of the games we create and the live services that we offer, collectible digital content is going to play a meaningful part in our future," Wilson said. "So, it's still early to tell, but I think we're in a really good position, and we should expect us to kind of think more innovatively and creatively about that on a go-forward basis."