Walmart Is Coming to Roblox with Two New Experiences

Walmart announced that it is launching two new Roblox experiences – Walmart Land which includes a virtual merchandise store and Walmart’s Universe of Play which will offer multiple toy worlds and games.

Retail corporation Walmart revealed it is diving into the metaverse by launching two new immersive experiences in the metaverse platform Roblox – the two new spaces will be called Walmart Land and Walmart’s Universe of Play.

Walmart noted that the two experiences will offer interactive content "bringing to life the best of Walmart’s 'isles' in a virtual world."  Walmart Land includes a virtual merchandise store where users will be able to buy various fashion, style, beauty, and entertainment items, while Walmart’s Universe of Play contains multiple toy worlds and games.

At launch, Walmart Land will offer three major experiences: Electric Island – a space inspired by the world’s greatest music festivals, House of Style – a store with a virtual dressing room that features a strike-a-pose challenge, an oversized cosmetics obstacle course, and a roller-skating rink, and Electric Fest – a motion-capture concert celebration featuring performances from popular artists.

Meanwhile, Universe of Play contains different toy worlds where players can earn coins for cool virtual goods or complete various challenges to build a personal trophy case or unlock secret codes. It will include various immersive games, sought-after rewards, and virtual adventures.

"We’re showing up in a big way – creating community, content, entertainment and games through the launch of Walmart Land and Walmart’s Universe of Play," chief marketing officer at Walmart U.S. William White said. "Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there. So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now, the virtual worlds where they play."

You can learn more about Walmart experiences inside Roblox here. Also, don't forget to join our Reddit page and our Telegram channel, follow us on Instagram and Twitter, where we share breakdowns, the latest news, awesome artworks, and more.

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