80 level research doesn’t get tired of researching futuristic topics and is happy to reveal another exciting research: The use of AR doesn’t stop with games and entertainment (like Pokémon GO) and filters and masks on Snapchat or Instagram. Brands use AR for marketing and retail distribution, which changes customers’ experience by adding another interaction between a brand, its products and the end-user (consumer).

To run a business in China, a lot of aspects and peculiarities have to be taken into consideration to be successful on the market. Because Chinese culture is different from what Western businessmen do, misunderstandings and misconceptions are inevitable for inexperienced and poorly informed businessmen.

80 Level Team did research to learn more about the game development industry in Turkey. This report defines some unique features and development directions of the local market and uncovers what is like doing business there.

The 80 Level Research team presented a new report where it explored the indie games genre and closely looked at its audience trying to understand who indie gamers are, what fuels their drive to play, which game attributes lead to purchase, and more.

80 Level Research Team has conducted new research to determine the current state of cloud gaming services: its main challenges, prospects, the direction of development, as well as monetization trends, and opportunities.

To dive deeper into how software developers work and make money, the 80 Level Research team interviewed software developers experts about monetization models.

The 80 Level Research team conducted a series of interviews to learn more about the current state, difficulties, and prospects for the evolution of user-generated content in games.

80 Level Research Team presented a new report dedicated to playtesting, its importance for the game industry, types of playtesting, and how it can be used to improve marketing.

80 Level Research Team has conducted a series of interviews to learn more about the mechanics of in-game loyalty programs as well as the interest in an external solution for building loyalty programs.