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According to a new report, more and more companies are becoming concerned with advertisers integrating generative AI into their pipelines.
It seems that in the ongoing "cold war" between human artists and generative artificial intelligence, the carbon-based side of the conflict has recently got an unexpected ally in the form of corporate brands. A new report reveals that more and more companies are expressing concerns about advertisers integrating generative AI into their working processes, leading them to include a "no AI, no how" clause in the contracts they sign with advertising agencies.
As reported by Ad Age, businesses are beginning to demand enhanced AI safeguards within their contracts with advertising agencies, worrying that the generative technology could taint the final output with the creative imprint of another brand, while also expressing concerns about the potential use of their own intellectual property being used to train AI models.
This stance contrasts with the priorities of ad agencies themselves, the report suggests, who are increasingly embracing various AI-based technologies, generative or otherwise, to tackle production tasks.
"Recently, we won three new pieces of business and in the [master service agreement] it says, 'You're not allowed to use AI of any kind, without prior authorization,'" an anonymous ad agency CEO told Ad Age. "So, that even means they don't want us to use AI to help work on concepts, not just anything that goes out the door."
The report also underscored that these concerns didn't arise recently, referencing last year's revisions to the Association of National Advertisers' guidance for brands. The updated guidance now advises businesses to include clauses regarding AI and consent in their agreements with agencies, a piece of advice that companies are seemingly beginning to follow.
We highly encourage you to read Ad Age's full article to learn more about what seems to be the new chapter in the human vs. AI conflict.
Recently, a number of notable AI developers have found themselves subject to drama. For example, OpenAI, the creator of ChatGPT and DALL-E, is being sued by one of its Co-Founders, Elon Musk, who alleges that the company has violated their founding agreement to develop AI for the betterment of humanity rather than for profit.
Their problems, however, didn't stop there, as the developer faced criticism online following The Wall Street Journal's interview with OpenAI CTO Mira Murati, who is apparently "not sure" how the company's latest text-to-video AI Sora was trained.
Midjourney and Stability AI have also become embroiled in controversy, with the former accusing the latter of, ironically enough, data theft and subsequently banning Stable Diffusion developers from using their services.
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