LVMH will use the capabilities of Epic's Unreal Engine, Reality Capture, Twinmotion, and MetaHuman to create virtual fitting rooms, fashion shows, 360-degree product carousels, AR experiences, and more.
LVMH Moët Hennessy Louis Vuitton has announced a partnership with Epic Games. In collaboration, the companies aim to develop "immersive customer experiences" and enhance LVMH's design pipeline through the utilization of 3D technology.
The luxury goods company will leverage the power of Epic's comprehensive toolkit, which includes Unreal Engine and Reality Capture, as well as Twinmotion and MetaHuman technology to develop virtual fitting rooms, fashion shows, 360-view product carousels, AR experiences, and digital replicas of physical items.
LVMH and Epic Games will showcase one of their first collaboratively-created experiences at the VivaTech trade event, sponsored by LVMH. Attendees of the conference will have the opportunity to virtually immerse themselves in the fall 2023 men's show by Louis Vuitton.
Using Epic's Unreal Engine 5, MetaHuman technology, and Reality Capture, the company has created a six-minute immersive experience based on a show that took place in January. Users can explore seven rooms of the set designed by director Michel Gondry and view a selection of looks from the collection designed by guest designer Colm Dillane.
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