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Staying competitive in a global game market can be challenging for game developers looking to cater to their diverse player base. With players in different regions, populating the right payment method is often the difference between a successful purchase and an abandoned cart. In the US alone, 22% of consumers abandon their carts due to complicated checkout systems, while 13% abandon their transactions because of a lack of preferred payment methods. But what's the best and most efficient way to ease player friction?
Enter PayRank, an innovative algorithm in Xsolla's Pay Station system. Developers can simplify global transactions with flexible checkout options while presenting players with the most relevant payment methods. By intelligently suggesting each player's most relevant payment options, PayRank streamlines the checkout process and boosts conversion rates.
What is PayRank?
PayRank takes the guesswork out of choosing the best payment method for your players. This state-of-the-art algorithm surfaces and then ranks options based on individual player preferences and market trends. By analyzing user location, payment history, and regional preferences, PayRank adapts the payment experience to each player's particular needs. From first-time players to your loyal fans, PayRank ensures they see the payment method that works best for them upfront. This approach maximizes conversion rates and requires no additional coding to integrate.
How PayRank Benefits Your Business
Unlike other companies across the market, PayRank makes populating the best payment method easy for developers and makes the selection process easy for players. Players no longer need to scroll through long lists to find their preferred choice; PayRank does this work for them. By aggregating data from regional habits to player habits, players are more likely to complete their purchases when presented with a pre-set selection of relevant payment options, boosting your conversion rate. PayRank adapts to your players' purchasing needs, giving them a smoother and more efficient checkout process.
Xsolla Pay Station and PayRank in action
PayRank builds on the already valuable features offered by Xsolla Pay Station. This comprehensive product was designed to simplify and optimize in-game transactions for developers worldwide. With support for over 700+ payment methods across 200+ regions, Pay Station opens up your game to the global market while handling the specific tax and compliance regulations per country.
Getting Started with PayRank
Are you ready to give your players what they want and need? To try PayRank in action, create a Publisher Account or schedule a meeting with a team member to get started. It's time to prioritize your players as you improve conversion metrics and increase revenue with PayRank today!