The rise of the metaverse has opened up new opportunities for gaming and virtual experiences, allowing players to immerse themselves in entirely new worlds and environments. In this article, we'll explore the concept and possibilities of "Character Creation" within the metaverse.
The cost of creating game or cinematic characters typically ranges from $12,000 to $15,000, which includes concept design, modeling, texturing, rigging, and look development (but does not include animation). Models with textures alone generally cost between $7,000 to $10,000. Concept art is often the most expensive aspect of character creation.
It’s also important to consider how much money artists spend when using platform tools for character creation because now it’s very expensive to make AAA characters. Artists know how much money they receive per 8-hour work day.
Artists aren't really interested in the RevShare model, not because they don't believe in the products they work on, but because relying on RevShare as the only payment for their services is quite risky and unsafe. Usually, artists are paid based on the hours/days they spend developing characters. However, the revenue-sharing model can be beneficial for selling in-game items or models on platforms that sell stock objects, in addition to receiving a payment fee based on their rate. It is better not to rely solemnly on the royalty model as the primary method of compensation, although many artists in the industry would welcome the opportunity to receive royalties from some of the projects they work on.
In the area of character and avatar creation, interoperability is one of the biggest obstacles. The concept of interoperability in the world of avatars and character creation is still in development, as there is no standard platform that allows a character/avatar to be used across all platforms due to different technical requirements. Metaverse is still being defined. And it may take another three years before a consistent variable between all platforms is established.
There are two audiences to consider. On one hand, there are brands, IPs, and celebrities, whose purpose is to distribute branded content to engage their communities and generate new revenue streams. On the other hand, there are content creators who may also be end-users or gamers. In this case, they can decide whether to use the content for themselves or craft it for a future trade.
Both audiences can distribute on creator-friendly platforms such as Roblox, Zepeto, and soon on Fortnite Creative. Additionally, they can leverage blockchain technology to increase their monetization opportunities with platforms such as The Sandbox or Decentraland which offer additional monetization incentives such as royalties.