Ubisoft's Stock Hits Its Lowest Point Since 2013

Following the announcement of Ubisoft's deal with Tencent, where the latter would essentially "own" 25% of the Assassin's Creed, Far Cry, and Rainbow Six franchises, Ubisoft's problems continue to escalate almost daily, making the formation of a new subsidiary seem less like a saving grace and more like a coup de grâce for an already struggling studio. 

Reflecting the situation Ubisoft has found itself in is the company's stock, which recently hit the lowest point since 2013. At market open on Monday, the studio's share price fell to under €8 per share, and although it has since rebounded to €8.80, Ubisoft still ended up 7.83% down from last Friday – a far cry from its 2018 peak of around €94 per share, its €23 value just a year ago, and a staggering 33% drop since January 1, 2025.

Compounding the issue is the recent revelation that Ubisoft's leadership has no clear roadmap for how the transition of its IPs will be managed, along with the fact that investors are fully aware of the developer's predicament and have already taken the matter to court, seeking to force the studio to allow shareholders to vote on the full asset sale to Tencent, thus creating a self-perpetuating cycle of investors losing faith in Ubisoft, which drives the stock price down, which causes even more investors to lose faith, and so the cycle continues.

In the comments, some have also suggested that Ubisoft's stock going into nosedive is a result of the latest talk of the town – the US government's tariffs. While they could be a contributing factor, the timing makes it unlikely that the plunge was caused by the tariffs, as Ubisoft's stock began its sharp decline the day after the Tencent deal was announced, which was prior to the tariff news.

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