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65% of Consumers Crave Brands To “Wow” Them Via Interactive Content
Experiential marketing covers a range of elements: from creating small virtual items to developing an entire game dedicated to a brand. But why does interactive content outperform traditional advertising?
Anya Gulyaeva
Dec 19, 2024
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Play Like a Girl: Brands Are Increasingly Targeting Women
The Autumn 2024 Edition of The Xsolla Report: The State of Play highlights women's impact, from leadership roles to streaming platforms, and how their contributions drive change.
Irina Ignatova
Dec 10, 2024
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How Do Brands Adapt Their Content For Gen Z and Alpha?
Integrating interactive 3D content into marketing strategies is a new trend for non-gaming brands.
Anna Librekht
Dec 03, 2024
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The Rise of Digital Wallets Among Gamers: Are Webshops Next in Line
The Autumn 2024 Edition of The Xsolla Report: The State of Play highlights the rising trend of web shop usage: 77% of players report purchases through web shops.
Irina Ignatova
Nov 26, 2024
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Here's What Game Development Studios Appreciate in Outsourcers
In the previous article on outsourcing, we explored reasons for gaming companies’ discontent with outsourcing. Let's find out how to avoid negative experiences and make the cooperation successful.
Anya Gulyaeva
Sep 06, 2024
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Breaking Stereotypes: About 50% of Gamers Are Women
As the world of gaming continues to evolve, its demographic landscape is also changing. Let’s look at how women are making their mark in the gaming industry.
Anna Librekht
Aug 30, 2024
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Monthly Sales of Indie Games Consistently Exceed $3M
2024 is witnessing an unparalleled surge in the popularity of indie games, marking a distinctive shift from the long-standing dominance of AAA titles.
Alena Ivacheva
Aug 22, 2024
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A $24b Market: Why Do Game Studios Pay Influencers
The value of the global influencer market has tripled since 2019, reaching $21.1 billion in 2023. Let’s dive deeper into aspects of this promising industry.
Irina Ignatova
Aug 15, 2024
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Why Are 47% of Game Studios Not Fully Happy With The Results of Outsourcing?
In the context of outsourcing, it's crucial for companies to choose a partner that can fulfill commitments and assure high-quality outcomes.
Anna Librekht
Aug 02, 2024
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Riot Games Calls Netflix Using AI for Arcane Image "Disrespectful" to Artists
Artists meanwhile disrespecting carriage drivers and horse breeders by...·Anonymous user
Riot Games Calls Netflix Using AI for Arcane Image "Disrespectful" to Artists
Netflix did a poor job using the AI tool to fit all possible formats....·Anonymous user
65% of Consumers Crave Brands To “Wow” Them Via Interactive Content
its a great insight to know·Patellll parth
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