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65% of Consumers Crave Brands To “Wow” Them Via Interactive Content
Experiential marketing covers a range of elements: from creating small virtual items to developing an entire game dedicated to a brand. But why does interactive content outperform traditional advertising?
Anya Gulyaeva
Dec 19, 2024
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How Do Brands Adapt Their Content For Gen Z and Alpha?
Integrating interactive 3D content into marketing strategies is a new trend for non-gaming brands.
Anna Librekht
Dec 03, 2024
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The Rise of Digital Wallets Among Gamers: Are Webshops Next in Line
The Autumn 2024 Edition of The Xsolla Report: The State of Play highlights the rising trend of web shop usage: 77% of players report purchases through web shops.
Irina Ignatova
Nov 26, 2024
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Creating A Realistic Take On Brazilian Folklore Story With Unreal Engine 5
Marcos Silva joined us to talk about Saci: The Cursed Hunt, explaining how a survival horror game based on Brazilian folklore utilized Unreal Engine 5 and its latest tools for character creation, level building, procedural generation, and more.
Marcos Silva
Nov 25, 2024
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Breaking Stereotypes: About 50% of Gamers Are Women
As the world of gaming continues to evolve, its demographic landscape is also changing. Let’s look at how women are making their mark in the gaming industry.
Anna Librekht
Aug 30, 2024
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Monthly Sales of Indie Games Consistently Exceed $3M
2024 is witnessing an unparalleled surge in the popularity of indie games, marking a distinctive shift from the long-standing dominance of AAA titles.
Alena Ivacheva
Aug 22, 2024
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A $24b Market: Why Do Game Studios Pay Influencers
The value of the global influencer market has tripled since 2019, reaching $21.1 billion in 2023. Let’s dive deeper into aspects of this promising industry.
Irina Ignatova
Aug 15, 2024
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Developing a Rogue-Lite Survival ARPG in Unity Using Spatial SDK
The developer of Crowgue, an indie rogue-lite survival action RPG, has shared with us how they worked on this project using Unity-powered Spatial SDK for the Wolves Den game jam, from production to preparing the pitch.
Shroudy Software
Jun 03, 2024
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Exclusive: Tiny Glade Developers Discuss Bevy, Proceduralism, Publishers & Cozy Games
To celebrate the release of Tiny Glade's demo version, Pounce Light's Anastasia Opara and Tomasz Stachowiak have joined 80 Level to discuss the game's history, proceduralism, Bevy, Rust, self-publishing, and the "cozy games" genre.
Pounce Light
May 30, 2024
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Riot Games Calls Netflix Using AI for Arcane Image "Disrespectful" to Artists
Artists meanwhile disrespecting carriage drivers and horse breeders by...·Anonymous user
Riot Games Calls Netflix Using AI for Arcane Image "Disrespectful" to Artists
Netflix did a poor job using the AI tool to fit all possible formats....·Anonymous user
65% of Consumers Crave Brands To “Wow” Them Via Interactive Content
its a great insight to know·Patellll parth
Goo Engine Devs Team Up With Blender Foundation On Blender NPR Prototype
Credit should be given to Miguel Pozo, creator of Malt, who has spearh...·Anonymous user
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