Adobe Integrates Firefly's AI Abilities into Illustrator

Generative Recolor allows designers to experiment with colors using text prompts.

Adobe has announced Generative Recolor – the first integration of its AI tool Firefly in Illustrator that allows users to "experiment with colors using simple text prompts."

You can feed your ideas – like “noon in the desert” or “midnight in the jungle” – into Generative Recolor, and it will automatically apply matching colors to complex vector graphics.

"Previously, brands created color variations manually every time they developed new packaging, rethought logo color options before a rebrand or redesigned their websites; now, with Firefly-powered assistance, designers will be able to dramatically accelerate time-consuming color processes, freeing their time for more creative and less tedious tasks."

This decision reflects Adobe's aim to speed up workflows in its software by introducing Firefly where possible. The company plans to allow enterprises to custom-train the AI tool with their own branded assets and "generate content in the brand’s unique style and brand language using APIs to increase automation."

Generative Recolor is available in beta today. Find out more about it here and don't forget to join our 80 Level Talent platform and our Telegram channel, follow us on Instagram and Twitter, where we share breakdowns, the latest news, awesome artworks, and more.

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